26.DEC.2020 DD QD (Qudian)
Website: Qudian Inc.
(Secoo to Report Q3 2020 Financial Results on Monday, December 28, 2020)
3. Update Secoo Holding Limited to Report Third Quarter 2020 Financial Results on Monday, December 28, 2020
Wanlimu has also invested heavily in other sales & marketing campaigns.
Celebrity marketing was also a key part of Wanlimu's success. In May, the platform worked with five top-profile actors and actresses, including Zhao Wei and Huang Xiaoming, to promote the platform. Each of them has over 40 million followers on Weibo.
During China's Labor Day holiday in May, Wanlimu set up a livestreaming session with all five of them on Douyin/Tiktok, generating over 130 million views.
Working with such celebrities adds further to the entertainment aspect of e-commerce; customers aren't just looking to purchase items but also for a form of entertainment. Hiring China's A-list celebrities is one way to gain quick traction as a newcomer to the indudstry.
Recent Developments
1. Since the
beginning of the second quarter of 2020, Secoo has expanded direct
collaborations with 148 brands. All the top brands in collaborations with Secoo
continued to sign up with Secoo in order to gain access to the enormous
consumer demand for luxury goods in China during the global pandemic.
2. The Company also remains dedicated to deepening collaborations with top luxury brands in more creative and effective promotional events. For examples, Secoo teamed up with Miu Miu and Giuseppe Zanotti to launch “Brand Week” marketing campaigns across Secoo platform. Also, Secoo and Roger Vivier jointly launched a love-themed promotional event during the quarter. These bespoke online events are well tailored to luxury fashion’s digital transformation trend.
3. In July
2020, Secoo held its annual “707” anniversary campaign for the twelfth
consecutive year. With a focus on bolstering Secoo membership, this year’s
anniversary campaign presented a series of promotional events featuring Secoo’s
top luxury brands.
4. Recently, Secoo established a collaboration with Artemest, an e-commerce platform specializing in handmade products that are crafted by exceptional artisans in Italy. Artemest recently opened its official online flagship store on Secoo, further expanding Secoo’s high-end premium lifestyle offerings.
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